Central, State and Local Government


It's difficult to determine if marketing to the government works when you base your judgment on one tactic or activity. You either go in full force, understanding the issues, or you don't go in at all.

- Eva Neumann


DIGITAL MARKETING EXPANDS REACH AND ALLOWS CONTRACTORS AND IT PROVIDERS TO CONNECT TO GOVERNMENT AGENCIES

Government contractors and IT providers encounter uncommon difficulties. The main issue being the client base of Federal, state and local leaders in charge of obtaining all technological products and services is a limited group and are mostly unreachable. Adding to this issue is the way that these contractors must not only market their brand, products and services to these leaders, they also must time these marketing efforts just right. Creating sufficient recognition well before an agreement is in place, and after awarded, continuing marketing and PR endeavors all through what can be a multi-year process because of potential contract dissents, delays and budgetary hindrances. Government contractors and IT providers can expand their business and contract potentials by looking past conventional promoting, publicizing and marketing strategies.

  • Design select B2G campaigns to win the contracts you want
  • Be direct, discuss agency issues, not your products and services
  • Award your client
  • Partner up and develop B2G campaigns to push your reach further
  • Influence B2G websites
  • Be seen and remembered by developing a B2G digital experience

GOVERNMENT AGENCIES WORRIED ABOUT CONNECTING WITH CITIZENS GET A BOOST FROM DIGITAL MARKETING

The people deserve to know what the issues are, but government agencies are facing many challenges when developing campaigns to raise awareness. Government offices confront an assortment of difficulties, including distinct levels of accountability, little spending and tiresome guidelines and controls. The wellbeing of the general population is likewise exceedingly reliant on an effective result. Utilizing marketing ideas well known to businesses has turned out to be increasingly common in the realm of government-to-public campaigns. Social promoting strategies have assisted greatly in providing information to individuals and groups. The use of digital marketing is on the rise and will continue to do so as government officials see the benefits and even gain popularity from it.

Government officials are attempting to enhance their digital marketing usage so they reach more residents, particularly the individuals who are more disposed to open messages and read tweets instead of going to City Hall meetings. To better draw in and associate with their constituents on a vast scale through email, online networking and websites, government offices are moving towards marketing automation and going to vendors for assistance.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, contractors, substitute products, new entrants, and partners. The solutions are employed by government departments and agencies to access vendors across several industries and markets, and by companies in other industries to gain access to decision makers in government as potential customers.

We invite you to visit our industry publication (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.