Education, Training and Development


The best marketing is education.

- Regis McKenna


The education industry is a very large and extremely competitive industry. The biggest hurdle for most educational programs is being able to stand out from all the different options that each person has available to them. If you want your organization to stand out, digital marketing is a perfect solution. With so many different educational and training programs, both traditional and online, without a digital marketing plan in place, yours will go unnoticed.

SEO

Most current and prospective students use a search engine to find out information regarding higher education and training programs. This means that for your program to be seen, you must have a strategic SEO plan in place. Having a SEO strategy will increase the likelihood of your program coming up in a search and you will also see growth in your website traffic.

PPC (PAY-PER-CLICK)

PPC is a great low cost choice for educational programs to use. With this option, you only pay when your ad is clicked, which means the people who are clicking on your ad are actively interested. Deck 7 owns several publishing sites for your ads to reside and can help retarget your ads on other sites that have a high level of interest for education seekers.

RETARGETING

Once someone has been to your website, retargeting allows your ads to follow that perspective student online. The average education searcher is not going to pick a school or training program on the first day they start looking, so being able to keep your program visible even after they leave your site is a strategic way to enhance your chances of that prospective student choosing your program.

RESPONSIVE WEBSITE

Not all information is being searched for on a desktop anymore, mobile search is taking over today’s search preferences. Now it’s about who has the quickest and most accessible information, if your site is not mobile friendly, people on mobile devices will simply not look at it. Deck 7 can help make your site more responsive to other channels to make sure you are not missing out on any opportunities.

Digital marketing can produce results for the education industry very quickly and at a lower cost than traditional marketing. With this industry being so large and competitive, digital marketing is a critical step to building your programs and getting them noticed.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on vendors, new entrants, substitute products, partners, and direct competitors. The solutions are used by education, training and developmentcompanies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in this industry as potential customers.

We invite you to visit our industry publications (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.