Entertainment, Travel and Hospitality


Technology is not going to win the hearts and minds of guests. They’re not going to thank you for it, they expect it. In the end, technology is not our business. Guests don’t stay in a hotel for an app.

– Phil McAveety


Hospitality and tourism is one of the industries that is most influenced by advanced technology. Transportation and lodging organizations are among the primary to use advanced showcasing methods in their practices to connect with society and ensure their guests have the most ideal home away from home experience. Keeping in mind the end goal to perform well and increase competitiveness; players in the travel industry are continually searching for the most up to date and most prominent approaches to achieve the right persona and tailor their offering to their intended audience. Digital marketing application is being used by many marketers and most industries can gain some insight from these examples.

SECOND SCREEN MARKETING IS MORE BENEFICIAL THAN ORIGINALLY THOUGHT

Utilizing digital accessibility today is altogether different from what it used to be, even from a couple of years prior. The usage of mobile devices is on the rise and the circumstance is the same for the tourism business. Individuals utilize different gadgets to book their plane tickets and lodgings. Because of that reality, there is a developing pattern of versatile mobile-only travel agencies (MTAs). These companies allow travelers to purchase tickets through downloadable mobile/tablet-exclusive applications

ENCOUNTERING ADVERTISEMENTS DURING TRAVEL

Digital marketing is experienced on most platforms, not just desktops. Individuals have become more connected than ever. Give them access to your content when and where they need it the most. Your diligence will be acknowledged, and individuals will be significantly more willing to utilize your offered services, even purchase additional services when it is a trusted source.

MORE TO OFFER LEADS TO NEW AND REPEAT SALES

By utilizing digital marketing and new technology to examine what your customer needs are you can easily find ways to gain new interest and to keep current customers coming back for more.

WHEN SOCIAL MEDIA BECOMES YOUR BEST FRIEND

Influencer marketing can make and even break businesses. With the utilization of all social media outlets, influencers are not only beneficial but essential. Influencers who send content on their social channels help brands enhance their visibility and develop their visual presence.

The fact of the matter is digital marketing is unquestionably necessary when it comes to promoting the entertainment, travel and hospitality industry. Deck 7, Inc. can handle your digital marketing needs in this day and age of digital advancement and on-the-go technological users.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, new entrants, substitute products, partners, and direct competitors. The solutions are used by entertainment, travel, and hospitalitycompanies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in this industry as potential customers.

We invite you to visit our industry publication (above). We will shortly be launching two more publications for decision makers and influencers to use as industry and product specific communities for news, events, market information, and as a library of resources.