Healthcare and Pharmaceuticals


When it comes to health, your zip code matters more than your genetic code.

– Dr. Tony Iton


The Healthcare and Pharmaceutical industry has been slow to adopt digital marketing strategies, which leaves an unprecedented opportunity for many healthcare companies to use digital marketing to increase market share, engage new patients and keep the ones they have. By incorporating digital marketing, this industry can take advantage of engaging consumers across various channels and raise awareness for their organizations. The healthcare industries can benefit from the below areas of digital marketing:

RESPONSIVE WEBSITE

Most patients in today’s world want a digital experience when booking appointments and want instant access to information about their healthcare, procedures and medication. With the growing number of people using mobile to check the web it is necessary for your website to be responsive across all channels, not just desktop. Deck 7 can help improve your web design or create a web design that will work seamlessly across all channels.

SEO

With most people turning to the web to find medical related information, it is crucial that your healthcare organization implements a SEO strategy. This will allow your organization to be easily found on the web and bring more traffic to your site. With the healthcare and pharmaceutical industry being so large and competitive, SEO is a critical investment if you want your company to been seen. Deck 7 can implement a SEO strategy to help improve your organizations visibility and generate more customers.

EMAIL MARKETING

There is an excess amount of healthcare and pharmaceutical content that many marketers are looking to get out to their target audience. Deck 7 has a robust healthcare database and knows how to get content in front of the people you want to see it. With expertise in email marketing, you can use Deck 7 to promote your content to reach your target audience and gain more business.

If you want to communicate more effectively with your target audience, digital marketing a is great solution for the healthcare and pharmaceutical industry. Deck 7 can help your organization in many ways to reach your digital marketing goals.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, new entrants, substitute products, partners, and direct competitors. The solutions are used by healthcare companies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in the healthcare, pharma, and biotech industry as potential customers.

We invite you to visit our industry publications (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.