Human Resources, Compensation and Benefits

You can’t teach employees to smile. They have to smile before you hire them.

– Arte Nathan

The Human Resources industry needs drastic digital marketing changes more than ever. HR is becoming progressively more important in aspects of retaining and attracting employees and digital marketing is providing a new way of recruiting and engaging those employees.

Here are a few ways in which digital marketing is disrupting the human resources industry:


Recruiting new employees is now centered around how well you can market your company and brand. When engaging prospective new hires, your company website becomes a way for candidates to evaluate your company and your hiring process can determine someone’s decision to work for you. Today’s new hires want to have an easy application process, seamless emails, and digital interaction. Deck 7 can help give your digital marketing the makeover it needs to attract new hires.


Delivering a satisfying digital employee experience and establishing a digital culture to engage employees has become one of the most essential aspects of retaining employees. Most employees look for their employer to provide an experience with the latest digital technologies and make it easy to engage with other company departments.


If you have content that you would like to get in front of HR Professionals, we have the database you need. With a dedicated publishing site and a large volume of Human Resources contacts we can get your content to the right people.

Whether you need to get HR content out to a large volume or HR professionals or you’re in a HR department that needs help with your digital marketing strategies, Deck 7 can be of your assistance.


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on substitute products, new entrants, partners, and direct competitors. The solutions are employed by HR and Compensation & Benefits companies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in human capital companies as potential customers.

We invite you to visit our industry publication (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.