Marketing, Advertising and Public Relations


TO ACCOMPANY THE FOUR P'S OF CLASSICAL MARKETING, MARKETERS WOULD DO WELL TO INSTILL THE DIGITAL FOUR C'S, AROUND CONVERSATION, COLLABORATION, CULTURE AND COMPENSATION.

– Zaid Al-Zaidy


DON’T GET CONFUSED THIS INDUSTRY NEEDS TO INVEST THEIR TIME AND MONEY IN DIGITAL MARKETING

The marketing, advertising and public relations industry is constantly going through changes. As technology continues to advance this industry must move into the digital age. Print isn’t as popular as it once was. Consumers are going online to read which means there is a multitude of chances to reach them.

2017 DIGITAL MARKETING TRENDS

Those within this industry are discussing their thoughts on the digital marketing trends for 2017. There are so many possibilities with endless potential. New ideas are exploding online and throughout markets. We’ve compiled a list of ways to be seen and heard that will continue to be popular in 2017 (Not in any specified order).

  • Content Marketing
  • Viral Marketing
  • Behavior-based Email Marketing
  • Video Marketing
  • Immersive Marketing
  • Big Data
  • Native Advertising
  • Wearables

DIGITAL MARKETING BRINGS MORE TO DIGITAL ADVERTISING

Advertising is a part of marketing but it has its own components that are distinct and separate it out. The digital portion is what increases the potential of this industry drastically. With digital capabilities, the options are endless. From ads to apps to emails, a company can impress their brand on anyone in a matter of seconds.

PR TAKING THE DIGITAL MARKET BY STORM

The public relations industry is loving digital marketing and using it in the best ways possible. Creating valuable and visually pleasing content is all this industry needs and it’s a go from there. The movement in digital marketing is fast and typically pain free. The need for a constant flow of brand information regarding products and services that people truly use, want or need, is invaluable. Delivering key information to those that consistently show interest and even those that clicked out of curiosity will benefit everyone. Personalization goes a long way as well and creates an air of importance or the “we care about you” attitude, to each individual or group.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on vendors, new entrants, substitute products/services, partners, and direct competitors. The solutions are used by marketing, advertising, and PR companies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in this industry as potential customers.

We invite you to visit our industry publications (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.