Transportation and Logistics


The reality about transportation is that it's future-oriented. If we're planning for what we have, we're behind the curve.

- Anthony Foxx


DIGITAL MARKETING TO ADD VALUE TO TRANSPORTATION AND LOGISTICS

There is silent public appreciation for the transportation and logistics industry, but those working within understand how the world truly relies on and would be lost without it. Companies need to put together strategies to blow the market away. The costs to run and implement changes can be more than these companies are looking to spend, but to stay on top or even to keep up, a company must set itself apart. Understanding the services and products that are needed a company must consider marketing but also digital marketing to reach everyone that even shows the slightest interest.

  • Create a transportation industry marketing positioning statement.
  • Determine your target group for logistics advertising.
  • Leverage the power of the internet to advertise transportation expertise.
  • Identify potential new markets for expansion.

It’s all about being seen and heard – exposure. Positive exposure. A potential client needs to know what you are capable of doing for them, even services or products that are unknown to them but could be beneficial. As this industry develops, it is necessary to use technology and media to associate with organizations, partners, and customers.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, new entrants, substitute products, partners, and direct competitors. The solutions are used by transportation, logistics and warehousingcompanies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in this industry as potential customers.

We invite you to visit our industry publications (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.