Central, State and Local Government


IT'S DIFFICULT TO DETERMINE IF MARKETING TO THE GOVERNMENT WORKS WHEN YOU BASE YOUR JUDGMENT ON ONE TACTIC OR ACTIVITY. YOU EITHER GO IN FULL FORCE, UNDERSTANDING THE ISSUES, OR YOU DON'T GO IN AT ALL.

- Eva Neumann


Utilizing marketing ideas well known to businesses has turned out to be increasingly common in the realm of government-to-public campaigns. Social promoting strategies have assisted greatly in providing information to individuals and groups. The use of digital marketing is on the rise and will continue to do so as government officials see the benefits and even gain popularity from it.

Here are a few key factors that influence the success of marketers in the central, state and local government industry, and how DECK 7 can help with each of them:


DIGITAL MARKETING EXPANDS REACH

Government officials are attempting to enhance their digital marketing usage so they reach more residents, particularly the individuals who are more disposed to open messages and read tweets instead of going to City Hall meetings. To better draw in and associate with their constituents on a vast scale through email, online networking and websites, government offices are moving towards marketing automation and going to vendors for assistance.

With an audience of over 12 million and 31 proprietary publications across 16 industries, DECK 7 data engineers capture data and signals to provide marketers with insights about current and potential customers and market intelligence about suppliers, partners, and competitors.

SEAMLESS INTEGRATION

Responsive design is a critical website approach for providing customers with a seamless experience across all device sizes. With a responsive website, government contractors and IT providers can be in front of buyers at every step of their online journey. A user viewing a website on the go via a mobile device can have the same powerful experience as when sitting in their office.

Deck7 creates high-quality content that engages your target audience and boosts traffic. We understand that content development takes time and resources and we are here to help. Utilizing our content specialists, we create content like whitepapers, ads, infographics and several others that drive consistent messages across multiple channels like social media, your website, email marketing, and mobile apps.

EYE-CATCHING COLLATERAL

The web has become a go-to resource for decision makers to research products and services prior to purchase. Product sheets, white papers and other pieces of online collateral can be useful supporting resources for government decision makers, but will hardly help contractors stand out in a crowded marketplace. Recognizing this, government contractors and IT providers are creating more dynamic, immersive digital experiences that can more effectively engage target constituencies and impact the decision making process.

Deck7 creates high-quality content that engages your target audience and boosts traffic. We understand that content development takes time and resources and we are here to help. Utilizing our content specialists, we create content like whitepapers, ads, infographics and several others that drive consistent messages across multiple channels like social media, your website, email marketing, and mobile apps.

CUSTOMER FIRST EXPERIENCE

Vendors often have their hands tied on how to showcase a successful project so that other agencies – or even other decision makers within the same agency – will take notice. An approach that can bear more fruit involves shining the spotlight on an agency leader or the agency itself through awards and speaking opportunities.

With the people and processes to deliver “customer-first” marketing programs, DECK 7 partners with clients across its 9 service areas to provide the platform needed for marketers to personalize customer experiences on a global scale.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, contractors, substitute products, new entrants, and partners. The solutions are employed by government departments and agencies to access vendors across several industries and markets, and by companies in other industries to gain access to decision makers in government as potential customers.

We invite you to visit our industry publication (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.