Entertainment, Travel and Hospitality


TECHNOLOGY IS NOT GOING TO WIN THE HEARTS AND MINDS OF GUESTS. THEY’RE NOT GOING TO THANK YOU FOR IT, THEY EXPECT IT. IN THE END, TECHNOLOGY IS NOT OUR BUSINESS. GUESTS DON’T STAY IN A HOTEL FOR AN APP.

– Phil McAveety


Hospitality and tourism is one of the industries, most influenced by advanced technology. Transportation and lodging organizations are among the primary to use advanced showcasing methods in their practices to connect with society and ensure their guests have the most ideal home away from home experience. Keeping in mind the end goal to perform well and increase competitiveness; players in the travel industry are continually searching for the most up to date and most prominent approaches to achieve the right persona and tailor their offering to their intended audience. Digital marketing application is being used by many marketers and most industries can gain some insight from these examples.

Here are some key factors that help contribute to the success of the entertainment, travel, and hospitality industry:


SECOND SCREEN MARKETING IS MORE BENEFICIAL THAN ORIGINALLY THOUGHT

Utilizing digital accessibility today is altogether different from what it used to be, even from a couple of years prior. The usage of mobile devices is on the rise and the circumstance is the same for the tourism business. Individuals utilize different gadgets to book their plane tickets and lodgings. Because of that reality, there is a developing pattern of versatile mobile-only travel agencies (MTAs). These companies allow travelers to purchase tickets through downloadable mobile/tablet-exclusive applications.

DECK 7 offers custom website and mobile application development that ensures an optimized device-specific experience for your prospects. Through a consultative approach with your team, DECK 7 will help develop your online presence across desktop and mobile devices that include a mobile optimized website and mobile apps that run across a variety of screen sizes and operating systems.

EN-ROUTE MARKETING

Digital marketing is experienced on most platforms, not just desktops. Individuals have become more connected than ever. Give them access to your content when and where they need it the most. Your diligence will be acknowledged, and individuals will be significantly more willing to utilize your offered services, even purchase additional services when it is a trusted source.

Deck 7 can help make sure your digital marketing strategy is set up to reach your audience at each touchpoint. With remarketing capabilities with seamless mobile and desktop integration DECK 7 gives you the power you need to positively impress your customers.

CONETENT IS KING

“The experience” is what drives customers through the booking. The struggle is to convey a desired experience through digital marketing. To inspire consumers, content needs to entice and attract them to a desirable moment. Finding the time to source inspiring content to share with consumers is time consuming and could fall flat without the right expertise.

Deck7 creates high-quality content that engages your target audience and boosts traffic. We understand that content development takes time and resources. We are here to help. Utilizing our content specialists, we create content like whitepapers, ads, infographics and several others that drive consistent messages across multiple channels like social media, your website, email marketing, and mobile apps.

INFLUENCE MARKETING

Content can be shared on multiple social media channels to create top of funnel awareness. It is essential to hospitality brands and the benefits are clear. Ads can add to the journey and accelerate the drive to on-site bookings. Creating clean, valuable social media platforms that allow for customers to tag, share, and help brand your company.

Crafting and supporting a solid social media marketing strategy requires expertise, attention to detail and on-going hard work to drive campaign performance. DECK 7 creates data-driven social media marketing strategies for our clients that engages prospects and encourages conversations from your target audience.

SEARCH MARKETING DONE RIGHT

An integrated digital marketing strategy is a must within any full spectrum of marketing activity and responsive website design and development. SEO is a complex practice that places you at the top of search results for given keywords (if done right). Most consumers are not sure of exactly what experience they are looking for. It is essential to optimize SEO efforts to best serve your audience and show enticing experiences.

A well thought out web design or product means nothing unless your target audience can find it. DECK 7 uses an integrated approach to SEO/SEM to connect your target audience with your website or product. Through our SEO campaigns, DECK 7 can help your SERP rankings, and the overall online presence for your business.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, new entrants, substitute products, partners, and direct competitors. The solutions are used by entertainment, travel, and hospitality companies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in this industry as potential customers.

We invite you to visit our industry publication (above). We will shortly be launching two more publications for decision makers and influencers to use as industry and product specific communities for news, events, market information, and as a library of resources.