Human Resources, Compensation and Benefits


YOU CAN’T TEACH EMPLOYEES TO SMILE. THEY HAVE TO SMILE BEFORE YOU HIRE THEM.

– Arte Nathan


The Human Resources industry needs drastic digital marketing changes more than ever. HR is becoming progressively more important in aspects of retaining and attracting employees and digital marketing is providing a new way of recruiting and engaging those employees.

Here are a few ways in which digital marketing is disrupting the human resources industry:


RECRUITING EMPLOYEES

Recruiting new employees is now centered around how well you can market your company and brand. When engaging prospective new hires, your company website becomes a way for candidates to evaluate your company and your hiring process can determine someone’s decision to work for you. Today’s new hires want to have an easy application process, seamless emails, and digital interaction.

With two decades of experience listening to clients, DECK 7 helps their customers pay more attention to the quality of the content that represents them in the world, and helps companies create digital customer experiences across multiple devices and platforms to reinforce brand awareness.

EMPLOYEE EXPERIENCE

Delivering a satisfying digital employee experience and establishing a digital culture to engage employees has become one of the most essential aspects of retaining employees. Most employees look for their employer to provide an experience with the latest digital technologies and make it easy to engage with other company departments.

DECK 7 offers custom website and mobile application development that ensures an optimized device-specific experience for your prospects. Through a consultative approach with your team, DECK 7 will help develop your online presence across desktop and mobile devices that include a mobile optimized website and mobile apps that run across a variety of screen sizes and operating systems.

HUMAN RESOURCES CONTENT

Whether gathering data from digital analytics or viewing and contacting potential employees through social profiles, HR and digital marketing have a lot more in common than you may think. By leveraging digital marketing tools, HR departments can vastly improve their recruitment strategies through an evolved process.

With an audience of over 95 million and 31 proprietary online publications across 16 industries, DECK 7 data engineers capture data and signals to provide marketers with insights about current and potential recruits. DECK 7 had the contacts you need to find the right employee!

SOCIAL MEDIA FOR THE WIN

Platforms such as LinkedIn allows for companies to boast their work portfolios, environment, and achievements. New employees found through LinkedIn are 40% less likely to leave the company within the first 6 months. It is essential to have social media presence and to display the right content.

Crafting and supporting a solid social media marketing strategy requires expertise, attention to detail and on-going hard work to drive campaign performance. DECK 7 creates data-driven social media marketing strategies for our clients that engages prospects and encourages conversations from your target audience.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on substitute products, new entrants, partners, and direct competitors. The solutions are employed by HR and Compensation & Benefits companies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in human capital companies as potential customers.

We invite you to visit our industry publication (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.