TO ACCOMPANY THE FOUR P'S OF CLASSICAL MARKETING, MARKETERS WOULD DO WELL TO INSTILL THE DIGITAL FOUR C'S, AROUND CONVERSATION, COLLABORATION, CULTURE AND COMPENSATION.
– Zaid Al-Zaidy
Digital marketing is constantly changing. Here one month and gone the next – essential resources become obsolete because a new tool/site has popped up. Think about how hot networks like Friendster, MySpace and Vine once were. It’s not just a matter of sites coming and going. It’s also a change in the way people interact online, the software they use, the devices they use, and more.
Advertising is a part of marketing but it has its own components that are distinct and separate it out. The digital portion is what increases the potential of this industry drastically. With digital capabilities, the options are endless. From ads to apps to emails, a company can impress their brand on anyone in a matter of seconds.
With 7 channels of engagement that are the core of Deck 7’s Framework for Digital and with 300+ marketing specialists and engineers, Deck 7 provides the resources, systems, processes, and integration for marketers to successfully execute multi-channel programs.
Creating valuable and visually pleasing content is all this industry needs. The need for a constant flow of brand information regarding products and services that people truly use, want or need, is invaluable. Delivering key information to those that consistently show interest and even those that clicked out of curiosity will benefit everyone. Personalization goes a long way and creates an air of importance or the “we care about you” attitude, to each individual or group.
Deck7 creates high-quality content that engages your target audience and boosts traffic. We understand that content development takes time and resources and we are here to help. Utilizing our content specialists, we create content like whitepapers, ads, infographics and several others that drive consistent messages across multiple channels like social media, your website, email marketing, and mobile apps.
The marketing, advertising and public relations industry is constantly going through changes globally. As technology continues to advance this industry must move into the digital age. Print isn’t as popular as it once was. Consumers are going online to read which means there is a multitude of chances to reach them.
With campaign experience spanning 122 countries including all major business regions, Deck 7 partners with clients across its 9 services areas to provide the platform needed for marketers to personalize customer experiences on a global scale.
Account-based marketing (ABM) has been a hot buzzword in B2B circles, and it’s going to continue to deliver value moving forward. ABM is a strategy for growth by focusing on best-fit prospects and customers. With ABM, it’s about quality, not quantity. It’s about targeting, not inbound. It’s about identifying your best prospects and customizing a program specifically for each account. According to SiriusDecisions, more than 70% of B2B companies have staff that are fully or partially dedicated to ABM programs.
Deck 7 works with leading companies on several hundred B2B ABM campaigns each year. By combining a strong data-driven approach with our time-tested ABM framework, Deck 7 helps companies scale growth and revenue by creating systems that enhance relevant relationships using highly customizable content.
CUSTOMER INSIGHTS & MARKETING INTELLIGENCE
Deck 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on vendors, new entrants, substitute products/services, partners, and direct competitors. The solutions are used by marketing, advertising, and PR companies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in this industry as potential customers.
We invite you to visit our industry publication (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.