NonProfits and Non-Governmental Organizations


IN THE NONPROFIT SECTOR WE MEET, SPEAK, AND EMAIL SO MANY PEOPLE EVERY DAY. WE PUSH OURSELVES TO COMPLETE AS MANY TASKS AS WE CAN. THIS… IS A REMINDER TO INSTEAD FOCUS ON REAL CONNECTIONS WITH PEOPLE AND LIVING A COMPASSIONATE LIFE.

-Suzanne Hallsworth


Nonprofits can use digital marketing efforts to drive growth and create impact for their cause. In recent years, nonprofits have seen encouraging results from using digital marketing to get their cause recognized and in touch with their communities. Digital marketing is a low cost and effective tool for all nonprofits around the world. DECK 7 can help nonprofits generate more results with our experience in the below areas:

Here are a few key factors that influence the success of marketers in the non-profit and non-governmental industry, and how DECK 7 can help with each of them:


SEO

SEO is important for nonprofits because it helps people find their websites and make it more noticeable on the internet. SEO can lift website traffic immensely, which will bring in more awareness, support and fundraising dollars.

A well thought out web design or product means nothing unless your target audience can find it. DECK 7 uses an integrated approach to SEO/SEM to connect your target audience with your website or product. Through our SEO campaigns, DECK 7 can help your SERP rankings, and the overall online presence for your business.

EMAIL MARKETING CAMPAIGNS

In digital marketing, email can be a powerful force multiplier if you use it correctly. The idea here is that you are maintaining brand awareness while sharing valuable information to make their decision-making process easier. This demonstrates your trust and helps build loyalty.

Email marketing is one of DECK 7’s prominent strengths. We can create emails and landing pages for your nonprofit for a price you can’t beat. We have a database filled with contacts that can benefit and support your cause in the US and worldwide.

CASE STUDIES AND NEWSLETTERS

Newsletters are one of the most important tasks for a business to maintain contact with its customers. Developing a newsletter program with a solid audience will prove to be a very important marketing asset for the duration of your company. It is a great way for nonprofits to build awareness through creating case studies and delivering them to an audience through newsletters.

DECK 7 has experience in building these and delivering them to the right people at the right time. We will work with you to gather data and information that matters the most and create professional case studies and newsletters to promote your cause.

BRAND AWARENESS

Blame it on a branding issue, or blame it on the fact that society has become increasingly disconnected from each other thanks to social media. Either way, the problem is the same, and connecting with potential supporters and donors in a way that inspires action is a major problem for non-profits of today. Even more alarming is the fact that 76 percent of non-profit advisory boards that were surveyed admitted that their messaging only resonates with their target audience some of the time or not at all.

With two decades of experience listening to clients, DECK 7 helps their customers pay more attention to the quality of the content that represents them in the world, and helps companies create digital customer experiences across multiple devices and platforms to reinforce customer loyalty and brand awareness.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, volunteers, new entrants, funding sources, and partners. The solutions are employed by nonprofits and NGOs to access audiences across several industries and markets, and by companies in other industries to gain access to decision makers in nonprofits and NGOs as potential customers.

We invite you to visit our industry publication (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.