Renewable Energy


I FEEL MORE CONFIDENT THAN EVER THAT THE POWER TO SAVE THE PLANET RESTS WITH THE INDIVIDUAL CONSUMER.

- Denis Hayes


The world is now deploying more renewable energy in the production of electricity—more wind and solar power, in particular—than it is fossil fuels. According to the most recent projections from the Energy Information Administration (EIA) of the US Department of Energy, global consumption of wind, solar, hydropower, and other renewables will double between now and 2040, jumping from 64 to 131 quadrillion British thermal units (BTUs).

Here are a few key factors that influence the success of marketers in the renewal energy industry, and how DECK 7 can help you with each of them:


SEAMLESS INTEGRATION

For companies in a high-growth mode, it’s critical to have a public web presence that reflects the full vision and capabilities - where things are now, and also where it's going. Leverage the web to paint the picture of the future you are working to create. There may also be back-end systems that need to be developed or integrated with each other in order to move the concept further along towards commercialization or better efficiencies.

DECK 7 offers custom website and mobile application development that ensures an optimized device-specific experience for your prospects. Through a consultative approach with your team, DECK 7 will help develop your online presence across desktop and mobile devices that include a mobile optimized website and mobile apps that run across a variety of screen sizes and operating systems.

SOCIAL MEDIA MATURATION

While wind companies were on the major social media platforms, they largely use them as cheap distribution channels, not engagement tools. Social media platforms, and the closely related content and inbound marketing tactics, are built to facilitate two-way conversations.

Crafting and supporting a solid social media marketing strategy requires expertise, attention to detail and on-going hard work to drive campaign performance. DECK 7 creates data-driven social media marketing strategies for our clients that engages prospects and encourages conversations from your target audience.

BRAND AWARENESS

“One of the greatest challenge facing the renewable energy industry is the public and policy communication challenge.” This is what our industry CEOs repeat at each and every conference, year after year and readily acknowledge the heavy dependence of the sector on favorable policy frameworks. Developing high-impact communication campaigns that have the genuine potential to “move the lines” of public perception, and consequently drive the political process in a pro-renewables direction, is critical.

With two decades of experience listening to clients, DECK 7 helps their customers pay more attention to the quality of the content that represents them in the world, and helps companies create digital customer experiences across multiple devices and platforms to reinforce customer loyalty and brand awareness.

CONTENT MARKETING IS THE NEW ADVERTISING

Content marketing will help you on many levels, improved customer engagement, improved search marketing, improved brand fidelity, improved sales. Content marketing is the new advertising; but with a higher level of utility. This is why developing original content is a top priority for so many renewable energy businesses. It will boost your brand by bringing it to new places and giving it more reach.

DECK 7 provides clients with full-cycle content marketing services that incorporates various activities from strategy and planning, editorial calendar scheduling, content creation, multi-channel distribution, customization and measuring ROI.



CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, contractors, new entrants, substitute products, partners, and direct competitors. The solutions are used by renewable energy companies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in this industry as potential customers.

We invite you to visit our industry publication (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.