Retail and Wholesale Trade


IT'S HARD TO FIND THINGS THAT WON'T SELL ONLINE.

– Jeff Bezos


The retail and wholesale industry is going through a dramatic industry shift with more and more people buying online instead of in store, and the trend doesn’t seem to be going anywhere soon. To stay relevant and in business, it is necessary for the retail and wholesale industry to make sure they have strong digital marketing strategies. Digital marketing in the retail industry is constantly evolving, which is why it is necessary to keep up with the ongoing changes and trends.

Here are a few trends that DECK 7 could help you achieve:


MOBILE PURCHASES

In today’s world having mobile responsive web and email designs that run smoothly on mobile devices as well as tablets is a necessity. The fact is, people are increasingly using their mobile devices to browse the web, read emails and make purchases. If you don’t have a mobile friendly design, you will lose customers.

DECK 7 offers custom website and mobile application development that ensures an optimized device-specific experience for your prospects. Through a consultative approach with your team, DECK 7 will help develop your online presence across desktop and mobile devices that include a mobile optimized website and mobile apps that run across a variety of screen sizes and operating systems.

A GREAT USER EXPERIENCE

With so many retailers now focusing on user experience, it must be a top priority for all companies in the retail industry to attract and gain customers. Consumers are now spending their money with the companies that provide a positive user experience when buying. A great user experience is what builds brand loyalty in a world full of options.

With DECK 7’s digital marketing and software development experience we know how to create positive user experiences across all platforms and touchpoints. Across 7 different channels, that are at the core of DECK 7’s Framework for Digital, and with 300+ marketing specialists and engineers. DECK 7 provides the resources, systems, processes, and integration for marketers to successfully execute multichannel programs.

CROSSING BORDERS

Digital marketing is borderless. The retail and wholesale industry have many customers they are missing out on that are overseas. Digital retail marketing is transforming the advertising sector and has become the fastest growing marketing technique in the global advertising market.

With campaign experience spanning 122 countries including all major business regions, DECK 7 marketers – spread across offices in time zones 12 hours apart – work around the clock to conduct location – based, ‘real-time’ marketing programs that help marketers to compete globally and succeed.

MICRO MOMENTS

Micro moments happen every time a consumer picks up their phone throughout the day. Whether it’s just to pass time or if it’s to look for something specific, you want them to be able to see anything, anytime, anywhere. Further to brands marketing directly to mobiles, it is predicted that by 2019 global mobile advertising revenues will increase from $22.64 billion dollars to an impressive $63.94 billion.

Deck 7 can help make sure your digital marketing strategy is set up to reach them at each touchpoint. With remarketing campaigns and seamless mobile and desktop integration gives you the power you need to positively impress your customers.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, new entrants, substitute products, partners, and direct competitors. The solutions are used by retail and wholesale businesses to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in the retail and wholesale trade industry as potential customers.

We invite you to visit our industry publication (above). We will shortly be launching one more publication for decision makers and influencers to use as industry and product specific communities for news, events, market information, and as a library of resources.