Transportation and Logistics


THE REALITY ABOUT TRANSPORTATION IS THAT IT'S FUTURE-ORIENTED. IF WE'RE PLANNING FOR WHAT WE HAVE, WE'RE BEHIND THE CURVE.

- Anthony Foxx


Here are a few key factors that influence the success of marketers in the transportation and logistics industry:


DIGITAL MARKETING TO ADD VALUE TO TRANSPORTATION AND LOGISTICS

Transportation and logistics advertising is critical. Establishing and maintaining media relationships is vital for the success of your business. With the current economic climate, increased market awareness through consistent media exposure is the best way to let your potential customers know what you can do for them and how well you can do it.

SOCIAL MEDIA STANDARDS

With more than one billion people using social networks today, social media is forging a new era in business opportunity and engagement, creating two-way communication that enables customer feedback and response in real-time. As the transportation and logistics sector grows, it is essential to work strategically to leverage technology and media to drive efficiencies and connect with core audiences, partners, and clients.

Crafting and supporting a solid social media marketing strategy requires expertise, attention to detail and on-going hard work to drive campaign performance. DECK 7 creates data-driven social media marketing strategies for our clients that engages prospects and encourages conversations from your target audience.

CONNECT VIA CONTENT

Facebook and Twitter are great ways to connect, but the key to achieving results with these outlets is creating content that inspires and connects your audience to your brand, and engaging with your audience regularly.

Deck7 creates high-quality content that engages your target audience and boosts traffic. We understand that content development takes time and resources, we are here to help. Utilizing our content specialists, we create content like whitepapers, ads, infographics and several others that drive consistent messages across multiple channels like social media, your website, email marketing, and mobile apps.

WEBSITE VS PRINT

Transportation and logistics advertising online is gaining in popularity. The dissemination of information at a lower cost than traditional print advertising and the interactive component of online marketing make a great way to increase your brand awareness.

DECK 7 offers custom website and mobile application development that ensures an optimized device-specific experience for your prospects. Through a consultative approach with your team, DECK 7 will help develop your online presence across desktop and mobile devices that include a mobile optimized website and mobile apps that run across a variety of screen sizes and operating systems.

GLOBAL INTEGRATION

Companies that are better prepared to flexibly reallocate resources are more successful in generating a higher ROI. Nowhere is this more true than in the geographically diverse network industries of the transportation and logistics sector. In this largely asset-intensive business environment, huge strategic bets have to be made—and run the risk of even greater misallocations.

With campaign experience spanning 122 countries including all major businesses regions, DECK 7 marketers – spread across offices in time zones 12 hours apart – work around the clock to conduct location-based, ‘real-time’ marketing programs that help marketers compete globally and succeed.


CUSTOMER INSIGHTS & MARKET INTELLIGENCE


DECK 7 provides solutions that help marketers leverage account-based customer insights and market intelligence information on suppliers, new entrants, substitute products, partners, and direct competitors. The solutions are used by transportation, logistics and warehousing companies to access customers across several industries and markets, and by companies in other industries to gain access to decision makers in this industry as potential customers.

We invite you to visit our industry publications (above). Decision makers and influencers use these industry and product specific communities for news, events, market information, and as a library of resources.