5 Point Strategy for Gated Content That Generates Demand

Let’s back-track.Digital marketing was born about 3 decades ago, when computers had become smart enough to store customer data. Fast-forward into the present day and take a look into your inbox.We all share the same inbox story….apathetic…unapologetic….and frankly, there is nothing out-of-the-box out there that we could stop and check out. Our inboxes are running out of ...[More]

Content Syndication Strategies to Boost your Readership

Content syndicationis a cost-effective way of generating qualified leads for your sales department.But you gotta get it right.Tweet This!There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for yourSEO. This is totally beside the point. The key reason for content syndication is just so it can bolster your marketing efforts. It&rsquo...[More]

5 Mistakes Content Marketers Often Make and Tips to Avoid Them

Long before the content marketing become the golden ticket for marketers to educate, empower and convert leads, Bill Gates famously declared, “Content is king.” Today, the prescience of his statement is clear.The rise of social media and internet marketing has proven him right.Nobusiness can afford to ignore content marketing as a way of building their brand and increasing profits. Bei...[More]

elevate customer experience using email marketing automation

“People will forget what you said. They will forget what you did. But they will never forget how you made them feel.”Maya AngelouEmail marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is tailore...[More]

Enhance Your Product Marketing Using Content - An Outreach Strategy going into 2020

Product marketing in a way can be very simplistic; it's like you showcase your shiny new object and if the audience likes it, they'll buy it. This traditional sales pitch approach can be incredibly short-term with negligible impact in terms of client connect. What if there was more to captivate the potential buyer and at the same time build customer relationships, rather than just dangling the fea...[More]

Content marketing - key practices to adopt in 2019

Three adjectives come to mind when we think of content marketing – engaging, highly effective and perfectly appropriate for the online generation.Tweet This!As a matter of fact, it is the next big marketing revolution!We live in a world where trends come and go, and people’s expectations keep changing. When the requirement came about for meeting the consumers’ needs on a digital ...[More]

Content Marketing Trends from 2016 That Will Soar in 2017

We’re almost in Q4 2016 and it’s getting to that time when we take stock of what’s worked and not worked for us this year before we begin to make our plans and set budgets for 2017.Here are 7 trends from 2016 that promise to be winners in 2017:UGC VS. STAFF CONTENTCompanies are getting increasingly better at finding ways to source their content rather than develop their own conte...[More]

Salesforce Launches New Hybrid Cms Platform 'Salesforce Cms’

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud).Customers have become accustomed to consuming content across multiple channels...[More]

Top 4 Social Media Platforms To Promote Your Whitepaper

Are you looking for an effective way to build your brand, to demonstrate thought leadership, and to position yourself to the next level? Hold on!There is no better way to do this than writing a whitepaper.According to the Content Marketing Institute, 70 percent of B2B companies rank whitepapers as one of the most effective forms of marketing content above videos, blogs, newsletters and online pres...[More]

3 Whitepaper Mistakes And How To Avoid Them

Whether you intend to drive more leads or position yourself as a thought leader,creating atop-notch whitepaperdoesn’t come easy– especially when everyone is vying to take center-stage amidst all the content clutter. Regardless of the end goal, the only way to distinguish a great whitepaperfrom the sea of mediocrity is to determine how well it resonates with the buyers’ problems.K...[More]

Why Is It Important For Product Marketers To Leverage Content?

Every organization is different, every company is different, every story is different, and every team in the marketing space is different. This blog is about the one thing that remains consistent in every marketing endeavor, and that is, content. Content has quickly become the champion of pretty much every marketing strategy today!As you tussle with how to communicate with today’s consumers,...[More]

Connect The Dots In Content Marketing

A good movie, soothing music, or an epic poem, what makes them stand out?Is it the characters in a movie? Is it a sound in music, or is it the words in poetry?Imagine a movie without a good storyline, music without properly placed notes, or a poem without fine odes. None of these will be effective without killer content.'CONTENT creates CONNECTION.'It helps in creating a strong link be it in a mov...[More]

How Ai Is Transforming Content

One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful marketing content? We might not be too far away from that reality. Tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,allow it to generate content. Associated Press is already using AI to crea...[More]