Demand Generation in EU Adhering to GDPR

Modern marketingis going through a paradigm shift in digital transformation with the addition of new techniques and methodologies. Generating more leads and demands is the prime objective of marketers today. While most marketers often confuse with marketing terms like demand generation and lead generation, there is a slight difference between them. However, the purpose and desired result of both D...[More]

Banking: The emerging business opportunity

Banking industry has seen a tremendous revolution today. With digitalization, the way we bank has changed to a great extent. Gone are the days when plastic money was considered as advancement in banking technology. Today plastic money like debit cards, credit cards, and other cards is almost considered bygone. Nowadays banking services are right in our palm with just one touch access to your perso...[More]

Casl: Protecting The ‘Right To Privacy’ Around The Globe

“Privacy is not an option and it shouldn’t be the price we accept for just getting on the internet. Our voices matter and our actions matter even more,” stated byGary Kovacsin his speech‘Tracking our online trackers’at theTED 2012event highlights the importance of privacy as our fundamental right.Not many were much aware of this fundamental right until Edward Snowden,...[More]

How To Be Gdpr Compliant In 2019 And Beyond

It’s been almost a year since the GDPR was put into effect which caused a fundamental shift in the marketing landscape. And with the global need to enforce transparency between businesses and users, it looks like few other countries have followed suit.The reason why GDPR came to exist in the first place was because of the massive digital disruption, especially the internet. Users demanded mo...[More]