GENERAL DATA PROTECTION REGULATION (GDPR)


“Three quarters of us don’t trust businesses to do the right thing with our emails, phone numbers, preferences and bank details. I find that shocking.”
- Elizabeth Denham, ICO


What is GDPR and why is it important?

The EU General Data Protection Regulation (GDPR) is the most significant change in data privacy regulation since 1995. This new regulation was designed to harmonize data privacy laws across Europe and to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.

This directly impacts businesses involved with EU personal data, regardless of where the business is conducted. Those not compliant with the new regulation can be subjected to up to 20 million EUR in fines.

Download DECK 7’s
EU General Data Protection Regulation (GDPR):
Steps and Resources for Marketers
to learn more.


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