“Three quarters of us don’t trust businesses to do the right thing with our emails, phone numbers, preferences and bank details. I find that shocking.”
- Elizabeth Denham, ICO

Why data protection matters?

The EU General Data Protection Regulation (GDPR) is the most significant change in data privacy regulation since 1995. This new regulation was designed to harmonize data privacy laws across Europe and to protect and empower all EU citizens’ data privacy and to reshape the way organizations across the region approach data privacy.

This directly impacts businesses involved with EU personal data, regardless of where the business is conducted. Those not compliant with the new regulation can be subjected to up to 20 million EUR in fines.

Download DECK 7’s
EU General Data Protection Regulation (GDPR):
Steps and Resources for Marketers
to learn more.

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Not only does it apply to bulk email, but also all commercial messages which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service”. Violations of the CAN-SPAM Act is subject to penalties of up to $41,484.

The Canadian Anti-Spam Law (CASL) went into effect July 1, 2014. If you're in Canada or send to Canadian residents, you need to comply with CASL.

There are new consequences for spammers, including fines of $1-10M per violation. It's important to note that individuals and companies, including directors, officers and other agents, are responsible and liable for the messages they send.

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