The Coronavirus pandemic has compelled us to avoid large gatherings for the sake of everyone’s health. As a result of this, many trade shows, conferences, and events have to be either canceled, postponed or converted into virtual events. Some of the big events that have been impacted are:
• Adobe canceled its annual live summit and confirmed to move the entire event online.
• Facebook has canceled its Annual Market Summit which was going to be held in San Francisco and abou... [More]
The Coronavirus outbreak has impacted businesses worldwide, affecting millions of people with a growing impact on the global economy. No one knows how severe the economic downturn is imminent, for how long it might be, and how harsh it would be.
Surviving is a major challenge during this lockdown phase. B2B marketers that we are having a conversation with are planning, developing, and executing webinar promotion strategies for the coming weeks of social distancing.
People all over the worl... [More]
Are you using social media platforms to build your brand? If yes then have you analyzed which one works effectively and meets your goals?
You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a period of time. It's better to research and narrow down the list to a few social media platforms that give better and quality results for your business.
Here we discuss which social... [More]
Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us. Tweet This! And it makes perfect sense in the present time and space.
But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn cu... [More]
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David Ogilvy
Paid Advertising is booming. Paid ad spend in 2019 itself was as high as $135.9 billion. That's only meant to increase as Statista predicts a YoY growth of 11% through 2021.
Around 58% marketers consider social media... [More]
Are you struggling to craft the perfect emails that your target audience would want to open and read?
Whether you like it or not the success of your email marketing campaign depends on how much open rates you get. You cannot generate new business opportunities if there’s no one to read your emails. More than 20% of your marketing emails never make it to the audience’s inbox, so you must proceed with careful planning, patience, quality content and a well-vette... [More]
Don’t you want to overcome the traditional ways of engaging customers?
Of course, every modern marketer wants to personalize brand messaging, perform outreach, and deliver support to prospects and customers in this growing digital age.
But how? Let’s figure it out in this article.
Marketing in the 2000s was dominated by Search Engine Marketing and Optimization. The early 2010s saw the rise of Facebook and social media marketing. But today, it’s all about personalization. ... [More]
There’s absolutely no doubt that the debate over the state of women in society has been an interesting one. Whether it’s legendary figures like Simone De Beauvoir, Gloria Steinem, Maya Angelou, Malala Yousafzai or our very own Emma Watson, the emphasis on gender equality seems just a tad overstated. Throughout the past, present, and future.
Mainly because most of these issues around gender inequality have persisted. With the majority of professions being heavily populated by fe... [More]
Wouldn’t it be great if you’d know where to find prospects that are most likely to buy? Or what’s bugging them to delay buying? If it was possible to get insights on the purchase-intent of your buyer? Or if they are truly looking to buy?
Most businesses spend huge amounts on advertising campaigns and still don’t come any close to meet their intended targets. If you’re looking to shoot a bulls-eye, landing huge B2B buyers from profiling alone is an imprecise way. Thi... [More]
Timely, personalized and hyper-relevant to the reader, automated emails are certainly doing a hell of a job for marketers by saving them plenty of time and money. But having said that, a lot of them are still making mistakes – from not being careful of the smallest errors to painful data problems, some of these can seriously damage your credibility.
When it comes down to email marketing automation, a mistake, no matter how big or small, is the last thing you want. Not only will it tu... [More]