WEBINAR BEST PRACTICES
How The Best Marketers Build Highly Successful Webinar Programs
If you’ve chosen to do webinars, this book will help you do them well. Use best
practices to learn everything from planning your webinar program to optimizing content
for engagement with your audience and then repurposing for on-demand replays.
Webinar Best Practices
presents the PACER™ Framework for Webinars with its
five key components of plan, audience, content, engagement, and repurpose, and the
PACER™ Webinar Scorecard to keep track of your performance against key webinar metrics
and benchmarks. For tips and tactical tools, the book provides checklists, case
studies, and just to keep the humor going, quotes and anecdotes from fellow marketers.
The book is a result of interviews conducted and insights learned from webinar software
companies, marketing agencies, consultants and experts, media and webinar production
businesses, analyst firms, content marketing experts, and most importantly, the
marketers that build and run webinar programs. This book is for them.
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