WHITEPAPER


MASTERING B2B MULTI-CHANNEL MARKETING

Enterprises in the B2B space are exploring the broad spectrum of possibilities with multichannel marketing. And rightfully so, because organizations want to be present at all those places where their prospective clients are. Be it indirectly in industry events, conferences, webinars, social platforms or directly in their mobiles, emails, etc. to strike the right note.

Finding the right audience through several touchpoints and getting them to engage with the brand does not happen by chance. Businesses have to be there, virtually, literally and holistically to get themselves noticed in the massive ocean of B2B service providers. And to capture the target audience at all right places, organizations need to redefine their marketing funnel to fit in the digitally conscious and socially aware prospects.

MASTERING B2B MULTI-CHANNEL MARKETING